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Keeping Frasers Safe

The Challenge.

One of 5 key priorities for Frasers Property Australia was the development and implementation of their Critical Risk Standards, known to the business as ‘Our Risk Standards’. They were developed to prevent serious incidents and fatalities as a result of the industry’s most common hazards and associated high risks.



Frasers Property Australia engaged Jalapeno Creative to develop a series of ten animated videos based around common activities performed by the workforce e.g. ‘Working at Height’ or ‘Excavation’. The videos clearly and simply communicate the hazards, required compliance and associated controls used to mitigate risk for each activity.

Take a look

To watch the ‘Working at Height’ animation click here

To watch the ‘Excavation’ animation click here

Our Approach.

Plan and develop concept:

Copy write scripts narrating story, choose style of animation, character and environment design , storyboards (frame by frame animation), sign off with client


Puppet animation and transitions, voice over (VO) direction, VO record, music supervision and licensing, client management, project management, creative direction

Test, tweak, deliver:

Proof checking, sound edit (sweeten, mix and output for online), animation edit, output for web and screen.


Standout Moments

Overall the project took three months to complete from concept stage to final edit. Within that time-frame, Jalapeno Creative was responsible for creative concepts, scripts, storyboards, animation, voice-overs, editing and final cuts for ten animations.

We suggested the use of real employees as voice over talent. A move that empowered the workforce and also saved some money.

Feedback from Frasers Property Australia tells us that “the introduction of Our Risk Standards has been well received and embraced across the business since their release in April 2019. While they mainly relate to constructions activities, the entire business has welcomed a more progressive way of managing risk”.