Quirkii was conceptualised, branded and marketed to increase sales, aesthetic appeal and change the positioning game for a commodity product. The existing range of product line consisted of paper, transfers and magnets and are primarily sold in Officeworks stores across Australia.
A large part of the client’s brief was to retain existing manufacturing processes of the product so that his expenses remained predictable. Our job was to give the product a new identity that is careful not to target one demographic in particular and redesign artwork to existing packaging die lines. Through branding and design alone, sales on like for like product increased by 30%.