What’s Happening

If you’re looking for an easy way to build a website, chances are you’ve heard about the wonders of WordPress theme builders. They’re touted as the ultimate solution for getting your site up and running quickly. But don’t be fooled—there can be some serious problems with using a WordPress theme builder over custom website design […]

Think back to your school days. Remember how your teacher would set a 2,000-word essay? In the real world, you have five seconds (if you’re lucky) to grab someone’s attention before they move on. Getting people’s attention has never been easy, but social media has made it a nightmare. Restless thumb syndrome Swiping fever Tiktokosis […]

‘Reactivity’ is a word that’s thrown about a lot in the social media space, but what is it? In a nutshell, reactive content is anything outside your planned social media calendar. It’s anything created as an immediate reaction to current events or trends. Done well, it’s the epitome of social-first content: it’s relevant, disruptive and […]

There’s a lot of excitement (and a lot of blogs) about the Metaverse and why it’s the new frontier for businesses. But what is it really?  If you’ve listened to tech CEOs like Mark Zuckerberg or Satya Nadella recently (don’t worry, we wouldn’t blame you if you hadn’t), you might have walked away with the […]

Escalating inflation and economic constrictions have been the popular refrain of 2022 and as much as you might like to, stuffing your fingers into your ears and loudly proclaiming ‘I’m not listening’ will do little to help your brand weather the ongoing storm. Luckily, previous recessions have given us a playbook for handling economic hardships. […]

In 2009, Stanford Business professor Teena Seeling split students into 14 teams and gave them a challenge. Each team received $5 in ‘seed funding’. They had 5 days to plan and were encouraged to “be entrepreneurial by identifying opportunities, challenging assumptions, leveraging the limited resources they had, and by being creative.”. However, once they opened […]

In our line of work, we constantly hear about examples of design that fell well and truly flat. Trading stories about projects that went catastrophically wrong despite the best intentions is an unofficial industry pastime. It’s how we learn “what not to do”. However, this story, related by a Hello Mellow team member whose name […]

Your brand, whether personal or professional, is a powerful thing. It says a lot about who you are based on first appearances and informs a perception of “your personality” based on the snippets that we want people to see. Good brands are influential and have a clear direction of who they are, what they offer, […]

Designing with a conscience Being part of an industry that markets, designs or plans for advertising that can contribute to landfill, gives us an opportunity to make eco-friendly print and packaging decisions at the design and planning stages. Decisions that can positively impact the environment, ensure we’re compliant with government legislation and create positive PR […]

No catch. Just a bunch of resources to remind us why we’re happy, healthy and able to get into a hospital during a pandemic. It’s no accident that Australia are flattening the curve on COVID-19 cases. We’re nailing the social distancing and isolation restrictions we have in place. Let’s keep momentum going and knock this […]

Turns out if we ever have to move to an underground community to survive, I’m probably not going to be on bread baking duty. I attempted and failed miserably a couple of days ago. On the up side, what I did produce could be used in combat to knock someone out cold. Leaving it to […]

It’s amazing how eating a bat (or whatever it was) can be so disruptive to our lives. Today marks 16 days that our team has worked from home. Amazingly we haven’t gone crazy, lost all of our files, gone into melt down or completely lost contact with everyone. Ness, our design director, sat in a […]