Launching a building is no small task. We spearheaded a campaign, featuring print, digital and environmental content, to help familiarise locals with The Johnson. We developed a unique branding solution that worked in harmony with the existing APG identity to launch the development into the market. This project required a breadth of collateral including booklets, digital, press and, perhaps most interestingly, full bus wraps.
It was a challenging project and involved a lot of groundwork and planning but, as it always the case, we’re really excited with the final outcome!